The challenge was to bring the regional and magical universe of this outstanding success on Brazilian television to the audience's daily life, linking digital and physical experiences. See the Inside Velho Chico exhibition development, for Rede Globo, in partnership with VCT Promo. Our debut case!
Aura, name, identity, packaging, and differentiated promotional pieces for Syrénne Cosmetics, a newly established brand focused on hair products with high technology and algae-based assets. See a gallery of this project for the Industry and Commerce sector.
"A visual identity for Z-A Architecture office, which must reflect the core style of the architects' work and adapt on different media, including its future application for a signed line of home products." That was the main briefing. See a gallery of this project for the Professional Services sector.
The brand is an emotional bridge between the business and its audience. The company can show its personality, create bonds, and retain customers through it, just like in a personal relationship.